business consultant – marketing strategy consultant

[st_row id_wrapper=”elm_5982e636378f4″ ][st_column span=”span12″][st_page_embed el_title=”Header” page=”header” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”st_page_embed_f60b0640e4d8d14700c824a2ddc46085″ ][/st_page_embed][/st_column][/st_row][st_row width=”full” background=”video” video_url=”https://www.youtube.com/watch?v=YuCAHmieXQU” border_color=”#000″ div_padding_left=”10″ div_padding_right=”10″ id_wrapper=”st_row_33d957f651bef1fca913f712145163c3″ ][st_column span=”span8″ id_wrapper=”elm_59636b146fc97″ ][st_heading el_title=”Complete Marketing Strategy Consulting & Training copy” div_margin_top=”75″ div_margin_bottom=”10″ div_margin_right=”175″ text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#1137f7″ enable_underline=”no” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”10″ wrapper_padding_right=”0″ wrapper_bg_color=”#dcdcdc” wrapper_border_top=”3″ wrapper_border_left=”3″ wrapper_border_bottom=”3″ wrapper_border_right=”3″ wrapper_border_color=”#4f4444″ wrapper_rounded_topleft=”10″ wrapper_rounded_topright=”10″ wrapper_rounded_bottomleft=”10″ wrapper_rounded_bottomright=”10″ wrapper_shadow=”3″ id_wrapper=”” disabled_el=”yes” ]Complete Marketing Strategy Consulting & Training copyService Offering[/st_heading][st_text text_margin_right=”175″ wrapper_padding_top=”10″ wrapper_padding_left=”5″ wrapper_padding_bottom=”0″ wrapper_padding_right=”5″ wrapper_bg_color=”#dcdcdc” wrapper_border_bottom=”-10″ wrapper_rounded_topleft=”10″ wrapper_rounded_topright=”10″ wrapper_rounded_bottomleft=”10″ wrapper_rounded_bottomright=”10″ wrapper_shadow=”3″ id_wrapper=”” disabled_el=”yes” ]

From product service concept to full scale marketing development & execution plan covering, branding, channel marketing, pricing, market segementation, client profiling, digital marketing and much much more …

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[/st_text][st_spacer el_title=”Spacer 10 copy” height=”10″ id_wrapper=”” ][/st_spacer][/st_column_2][/st_row_2][st_row_2 ][st_column_2 span=”span4″][/st_column_2][st_column_2 span=”span4″][st_spacer el_title=”Spacer 10″ height=”10″ id_wrapper=”” disabled_el=”yes” ][/st_spacer][st_spacer height=”5″ id_wrapper=”” disabled_el=”yes” ][/st_spacer][st_html id_wrapper=”elm_6012baebbd7ed” ][/st_html][st_spacer el_title=”Spacer 10 copy” height=”10″ id_wrapper=”” disabled_el=”yes” ][/st_spacer][/st_column_2][st_column_2 span=”span4″][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b1476c85″ ][st_column span=”span12″ id_wrapper=”elm_59636b1471b66″ ][st_heading el_title=”Are You Ready To Talk Business & Marketing Strateg” div_margin_top=”5″ div_margin_bottom=”5″ text_align=”center” font=”custom” font_face_type=”google fonts” 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id_wrapper=”item_buttonbar_6f89b2544475a8dd54f9c84e199ec111_4_4_4__#__elm_59636b1474c16_4__#__elm_59636b1474c16_4_4_2_2__#__buttonbar_0c840c7c74ddc1a56397d483b9cf1a16_2_2__#__buttonbar_2db8bc122ae2c14ac2415b23dd322a83″ buttonbar_alignment=”center” distance_between=”20″ buttonbar_show_title=”yes__#__ ” buttonbar_show_icon=”yes__#__ ” buttonbar_group=” ” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ][/st_item_buttonbar][/st_buttonbar][/st_column_2][st_column_2 span=”span4″][st_buttonbar buttonbar_alignment=”center” distance_between=”20″ buttonbar_show_title=”yes__#__ ” buttonbar_show_icon=”yes__#__ ” buttonbar_group=” ” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”buttonbar_0c840c7c74ddc1a56397d483b9cf1a16″ ][st_item_buttonbar button_text=”Complete Strategy Consulting Process” button_type_url=”http://preconsult.stephenccampbell.com/” icon=”fa fa-bar-chart-o” button_size=”btn-lg” style=”rounded” custom_color=”#ca0606″ text_color=”#ffffff” id_wrapper=”item_buttonbar_6f89b2544475a8dd54f9c84e199ec111_4_4_4__#__elm_59636b1474c16_4__#__elm_59636b1474c16_4_4_2_2__#__buttonbar_0c840c7c74ddc1a56397d483b9cf1a16_2″ ][/st_item_buttonbar][/st_buttonbar][/st_column_2][st_column_2 span=”span2″][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#d097fb” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”row_8d8b9f3d3f164506317cf33f79901bce” ][st_column ][st_divider div_border_width=”5″ div_border_color=”#46057f” align=”center” id_wrapper=”divider_dc8e90fdb2ceda753bde12b9b840240f” ][/st_divider][st_row_2 ][st_column_2 ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][st_column_3 span=”span4″ shadow=”3″ id_wrapper=”column_3_075a57dc476b6ac05fad370b6a4622a9″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#ffffff” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_shadow=”3″ id_wrapper=”heading_42d5fedbe460f000a97b7fee8ee9deab” ]Profile Of Target Market[/st_heading][st_text el_title=”Ideal Client Profiling” id_wrapper=”text_14d71035552fef7c92e4b5c611232830″ ]

During our consultation one of the key business development fundamentals that we will work to create is that of the profile of the ideal client that fits in with the products and services that the organisation will be delivering into the marketplace – this profile feeds into other strategy components.

[/st_text][st_html id_wrapper=”html_3ed41ab5582a2e74516fe70c364797e7″ ] [/st_html][st_button button_text=”Ideal Client Profiling Consulting” button_type_url=”https://preconsult.stephenccampbell.com/” button_alignment=”center” custom_color=”#0527a2″ id_wrapper=”button_18c104d1631d9ab083a177b74c1e892e” ][/st_button][/st_column_3][st_column_3 span=”span4″ shadow=”3″ id_wrapper=”column_3_075a57dc476b6ac05fad370b6a4622a9″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#ffffff” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_shadow=”3″ id_wrapper=”heading_c840b0d257c0bcfccb97b25c75ae582c” ]Aspects Of Marketing Channels[/st_heading][st_text el_title=”channel marketing promotion and product delivery” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”text_90cda863f23bad68eae40e8ae5296475″ ]

At the outset we will work to define two main aspects of channel marketing as it applies to the identified go to market plan in relation to the brand development. a] which path to make use of in order to deliver goods and services to clients and b] consider the most suitable mediums for business promotion.

[/st_text][st_html id_wrapper=”html_d4726b3cadce90cb254ae80243507579″ ] [/st_html][st_button button_text=”Channel Marketing Development ” button_type_url=”https://preconsult.stephenccampbell.com/” button_alignment=”center” custom_color=”#30c308″ id_wrapper=”button_6519e550fe6093602844cbb19ef9f6d6″ ][/st_button][/st_column_3][st_column_3 span=”span4″ shadow=”3″ id_wrapper=”column_3_075a57dc476b6ac05fad370b6a4622a9″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#ffffff” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_shadow=”3″ id_wrapper=”heading_7a150baba28a836da32134fe9f0fc895″ ]Considering Digital Marketing[/st_heading][st_text el_title=”target market customer identification” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”text_f9041d058a201dde6569db9075f11cfc” ]

The effective use of the internet in terms of developing the brand equity of the organisation will factor the strategic use of search engine as well as social media marketing channels in terms of functioning in terms of lead generation as well as service delivery – quality relevant content creation and publication is key.

[/st_text][st_html id_wrapper=”html_df3c326de72b04b0be3c97772783d35d” ] [/st_html][st_button button_text=”Digital Strategy Development” button_type_url=”https://preconsult.stephenccampbell.com/” button_alignment=”center” custom_color=”#c40c0c” id_wrapper=”button_6519e550fe6093602844cbb19ef9f6d6″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][st_divider div_border_width=”5″ div_border_color=”#46057f” align=”center” id_wrapper=”” ][/st_divider][/st_column][/st_row][st_row width=”full” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b1480106″ ][st_column id_wrapper=”elm_59636b1480025″ ][st_row_2][st_column_2 span=”span12″][st_heading el_title=”Development & Execution Of Marketing Strategies Ar” div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Raleway” color=”#c70909″ border_bottom_width_value_=”2″ border_bottom_color=”#36ae03″ padding_bottom_value_=”0″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”st_heading_fd4f4720ddefbf16b53d2f5c50ee9b3b” ]Development & Execution Of Marketing Strategies Are The Heart And Soul Of Businesses Found All Over The World[/st_heading][st_text el_title=”Stephen C Campbell deliver in company marketing st” wrapper_padding_top=”-10″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b147adfd” ]

Stephen C Campbell delivers in company marketing strategy consulting and training; full scale marketing plan development and execution as well as public seminars and workshops for small business owners & entrepreneurs. Working with businesses from different market sectors, from corporates [such as P&G, Black and Decker To Swatch Group (China)] to startups and SMEs, wherever your business is in its marketing development and evolution, feel free to reach out to Stephen to explore ways of working together to take your marketing to the next level. Read on to learn more about the strategy development methodology and key fundamentals and pillars that are utilised in order to development the company’s marketing strategy.

[/st_text][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#dcdcdc” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ ][st_column ][st_divider div_border_width=”5″ div_border_color=”#46057f” align=”center” id_wrapper=”” ][/st_divider][st_row_2 ][st_column_2 ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][st_column_3 span=”span4″ shadow=”3″ id_wrapper=”column_3_075a57dc476b6ac05fad370b6a4622a9″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ normal_font_color=”#058d27″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ]Category Marketing[/st_heading][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/07/CategoryMarketing.jpg” image_size_wrapper=”” image_size=”medium” link_type=”large_image” image_image_size_wrapper=”” image_image_size=”full” image_alignment=”center” image_margin_bottom=”10″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ][/st_image][st_text el_title=”Category Marketing” id_wrapper=”” ]

One of the key fundamentals in the development of the marketing plan is to clearly define the category of the market that the product & service fits into, this in turn drives pricing and segmentation decisions …

[/st_text][st_button button_text=”Category Marketing Process” button_type_url=”https://preconsult.stephenccampbell.com/” button_alignment=”center” custom_color=”#a30505″ id_wrapper=”” ][/st_button][/st_column_3][st_column_3 span=”span4″ shadow=”3″ id_wrapper=”column_3_075a57dc476b6ac05fad370b6a4622a9″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ normal_font_color=”#ff8a00″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ]Channel Marketing[/st_heading][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/07/ChannelMarketing.jpg” image_size_wrapper=”” image_size=”medium” link_type=”large_image” image_image_size_wrapper=”” image_image_size=”full” image_alignment=”center” image_margin_bottom=”10″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ][/st_image][st_text el_title=”Lorem sapien porttitor lorem accumsan amet sapien copy” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ]

Channels to Market come in two forms 1) to promote the message of the business to target market segment customers 2) the place where customers will actually experience your products and services …

[/st_text][st_button button_text=”Channel Marketing Process” button_type_url=”https://preconsult.stephenccampbell.com/” button_alignment=”center” custom_color=”#0827c3″ id_wrapper=”” ][/st_button][/st_column_3][st_column_3 span=”span4″ shadow=”3″ id_wrapper=”column_3_075a57dc476b6ac05fad370b6a4622a9″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ normal_font_color=”#a80505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ]Market Segmentation[/st_heading][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/07/MarketSegmentation.jpg” image_size_wrapper=”” image_size=”medium” link_type=”large_image” image_image_size_wrapper=”” image_image_size=”full” image_alignment=”center” image_margin_bottom=”10″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ][/st_image][st_text el_title=”Lorem sapien porttitor lorem accumsan amet sapien copy copy” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”” ]

It is critically important to make sure that your business is crystal clear regarding the ‘who the company will be serving. This will enable the creation of more target product & service solutions to meet market needs …

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What strategies are you working on within your business in paying attention to paying customers to turn them into raving fans which bring in new clients and repeat business ?

Customer Loyalty[/st_item_carousel][st_item_carousel heading=”” id_wrapper=”elm_59636b148224f” ]

Digital marketing is a marketing channel & social media has emerged as a key channel used to connect with prospects and clients to deliver the message of the business & deliver products and services.

Social Media Marketing [/st_item_carousel][st_item_carousel heading=”” id_wrapper=”elm_59636b14825d2″ ]

“Consistent, methodical & process driven activities must be built into the business in order to ensure that a steady stream of new customers are coming into the marketing funnel.

Lead Generation [/st_item_carousel][/st_carousel][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#efefef” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b149359d” ][st_column id_wrapper=”elm_59636b14934b8″ ][st_row_2 id_wrapper=”elm_59636b1488d42″ ][st_column_2 span=”span9″ id_wrapper=”elm_59636b1488c6f” ][st_spacer height=”20″ id_wrapper=”elm_59636b1487241″ ][/st_spacer][st_heading el_title=”Programs For Success ” text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”40″ color=”#333333″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”-10″ div_margin_right=”” id_wrapper=”elm_59636b1487adb” ]Marketing Development Process Framework[/st_heading][st_spacer height=”20″ id_wrapper=”elm_59636b1487fcb” ][/st_spacer][st_text el_title=”Lorem sapien eleifend massa dictum pretium nec vol” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b14886c7″ ]

Above you can see the Marketing Strategy Process Framework that Stephen uses that has been defined and refined after working with customers in different industries and multiple countries. We will talk about some the point in more depth below noting that pricing is defined by the uniqueness of the company’s service offering which in turn links into the target market segment that has been identified that the products are suited to.

[/st_text][st_spacer 1=”#_EDITTED” height=”10″ id_wrapper=”elm_59636b1488b9b” ][/st_spacer][/st_column_2][st_column_2 span=”span3″][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/08/SCC-MarketingProcess-Square.jpg” image_size_wrapper=”” image_size=”medium” link_type=”large_image” image_image_size_wrapper=”” image_image_size=”full” id_wrapper=”st_image_140aea7f9c0255621eef2bd4559c1553″ ][/st_image][/st_column_2][/st_row_2][st_row_2 background=”solid” solid_color_value=”#dcdcdc” id_wrapper=”elm_5aa7b7f15d549″ ][st_column_2 span=”span12″][st_divider div_border_width=”5″ div_border_color=”#09c221″ divider_width=”50″ align=”center” id_wrapper=”divider_ff2f60bb7a8ed5e4e09ec21f6f9ce713″ ][/st_divider][st_button button_text=”Access Complimentary Marketing Strategy Process” button_type_url=”https://checkout.invanto.com/checkout/order/14023″ open_in=”new_browser” button_alignment=”center” style=”rounded” button_size=”btn-lg” id_wrapper=”button_ec56fbed369511dbaf965a6776916d04″ ][/st_button][st_divider div_border_width=”5″ div_border_color=”#09c221″ divider_width=”50″ align=”center” id_wrapper=”” ][/st_divider][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b14933db” ][st_column_2 id_wrapper=”elm_59636b1493302″ ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b149263b” ][st_column_3 span=”span4″ id_wrapper=”elm_59636b148ce91″ ][st_list div_margin_bottom=”10″ icon_position=”center” icon_color=”#052813″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_color=”#ffffff” wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b148b8db” ][st_item_list heading=”” icon=”fa fa-list” id_wrapper=”elm_59636b148b807″ ]

Digital Marketing Segmentation

[/st_item_list][/st_list][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/07/SCC-Digital-Market-Segmentation.jpg” image_file_button=”” image_size_wrapper=”” image_size=”medium” image_alignment=”center” image_margin_bottom=”0″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b148c20e” ][/st_image][st_spacer height=”20″ id_wrapper=”elm_59636b148c703″ ][/st_spacer][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b148cdb3″ ]

Using the Digital Marketing tools provides a remarkable opportunity to segment, classify and understand one’s target market segment. User preferences for interacting using different media option such as audio, video, blogging, micro blogging, press releases, forums, surveys and more allows us to test, track, refine and bring prospects into our defined marketing funnel

[/st_text][/st_column_3][st_column_3 span=”span4″ id_wrapper=”elm_59636b148f7bb” ][st_list 1=”#_EDITTED” div_margin_bottom=”10″ icon_position=”center” icon_color=”#052813″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_color=”#ffffff” wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b148e784″ ][st_item_list heading=”” icon=”fa fa-arrows-alt” id_wrapper=”elm_59636b148e6b0″ ]

Ideal Client Profiling

[/st_item_list][/st_list][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/02/IdealClientProfiing.png” image_file_button=”” image_size_wrapper=”” image_size=”medium” image_alignment=”center” image_margin_bottom=”0″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b148f01e” ][/st_image][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b148f6df” ]

Part of the strategy development includes the definition of the ideal client profile, this will enable us to tighten up on the marketing message and therefore make use of the most appropriate channel through which to connect

[/st_text][/st_column_3][st_column_3 span=”span4″ id_wrapper=”elm_59636b1492567″ ][st_list 1=”#_EDITTED” 2=”#_EDITTED” div_margin_bottom=”10″ icon_position=”center” icon_color=”#052813″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_color=”#ffffff” wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1491087″ ][st_item_list heading=”” icon=”fa fa-arrows-alt” id_wrapper=”elm_59636b1490fb1″ ]

Product / Service Brand Equity

[/st_item_list][/st_list][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/07/SCC-BrandEquity.jpg” image_file_button=”” image_size_wrapper=”” image_size=”medium” image_alignment=”center” image_margin_bottom=”0″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1491910″ ][/st_image][st_spacer height=”20″ id_wrapper=”elm_59636b1491dee” ][/st_spacer][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1492486″ ]

The degree of Brand Equity that a product / service carries into the market place enable the company flexibility in terms of many aspects of the marketing mix such as pricing and channel delivery options.

[/st_text][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b149321d” ][st_column_3 span=”span12″ id_wrapper=”elm_59636b149314b” ][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b14972cd” ][st_column id_wrapper=”elm_59636b14971fa” ][st_row_2 id_wrapper=”elm_59636b1495977″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b14958a7″ ][st_heading el_title=”Sign Up For Our Newsletter” text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#ffffff” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_right=”” id_wrapper=”elm_59636b14951dc” ]Marketing Strategy Business Development Consulting & Training[/st_heading][st_sidebar el_title=”Newsletter” sidebar_id=”extra-widgetarea-1″ div_margin_bottom=”25″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b14957c4″ ][/st_sidebar][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b1497130″ ][st_column_2 id_wrapper=”elm_59636b1497065″ ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1496f83″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b1496ecc” ][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#f9f9f9″ div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b149f24b” ][st_column id_wrapper=”elm_59636b149f175″ ][st_row_2 id_wrapper=”elm_59636b1498f07″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b1498e32″ ][st_spacer height=”20″ id_wrapper=”elm_59636b1498d5f” ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b149f09f” ][st_column_2 id_wrapper=”elm_59636b149efcc” ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b149e2cc” ][st_column_3 span=”span4″ id_wrapper=”elm_59636b149b42a” ][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/02/PricingSupplyDemand.png” image_file_button=”” image_size_wrapper=”” image_size=”medium” image_container_style=”img-thumbnail” image_alignment=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b149ae78″ ][/st_image][st_spacer height=”20″ id_wrapper=”elm_59636b149b358″ ][/st_spacer][/st_column_3][st_column_3 span=”span7″ id_wrapper=”elm_59636b149dce3″ ][st_spacer height=”5″ id_wrapper=”elm_59636b149be30″ ][/st_spacer][st_heading el_title=”3 Weeks Body Transformation Ebook” text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”34″ color=”#03907b” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b149c68b” ]Business, Personal & Product Branding Using Digital Marketing[/st_heading][st_text el_title=”Lorem velit orci proin ipsum sed ut nullam nec imp” text_margin_right=”20″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b149cdad” ]

Using the digital marketing channel including video marketing, email, podcasting, search engine marketing and other tools should be utilised to promote and build any company and position the product and brand accordingly within defined market categories in order to attract and communicate with the most suited customers. We also need to define pricing accordingly and this is in direct proportion to the uniqueness of the product & service. We recommend developing core solution offering bundles that tend not to be easily replicable therefore boosting brand equity and great freedom in charges higher [justifiable] prices leading to increased revenues.

[/st_text][st_spacer height=”20″ id_wrapper=”elm_59636b149d26e” ][/st_spacer][st_button button_text=”More Information” button_type_url=”http://www.stephenccampbell.com/business-marketing-branding/” style=”rounded-no-fill” button_color=”btn-primary” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b149dbfc” ][/st_button][/st_column_3][st_column_3 span=”span1″ id_wrapper=”elm_59636b149e1fb” ][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b149eee6″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b149ee13″ ][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”image” image=”http://www.stephenccampbell.com/wp-content/uploads/2017/02/image1.jpg” div_padding_top=”75″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b14a329c” ][st_column id_wrapper=”elm_59636b14a31cb” ][st_row_2][st_column_2 span=”span12″][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b14a30f9″ ][st_column_2 id_wrapper=”elm_59636b14a3029″ ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b14a2f42″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b14a2e70″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#ffffff” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b14a1fb2″ ]Book A Strategy Consultation Call With Stephen[/st_heading][st_spacer height=”20″ id_wrapper=”elm_59636b14a24a2″ ][/st_spacer][st_button button_text=”Strategy Call” button_type_url=”http://preconsult.stephenccampbell.com/” button_alignment=”center” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b14a2d8d” ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b14a4b33″ ][st_column span=”span12″ id_wrapper=”elm_59636b14a4a5f” ][st_spacer height=”20″ id_wrapper=”elm_59636b14a4195″ ][/st_spacer][st_heading el_title=”Latest News” text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”40″ 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