goal setting in business

Today I am considering the topic of Goal Setting In Business as this is something that I am asked about frequently and is a skill that many business people do not possess and; as a consequence the process of setting goals and following them through to a conclusion (and then setting new ones) is not well understood.

This is where Self Development meets Business Strategy and in my experience and opinion, Goal Setting is a skill that all business people should seriously consider learning and incorporating into their day to day business activities.

You may ask why? If you already know what you wish to accomplish in your business (and personal life) then why do you actually need to set a goal. The answer lies in the fundamentals operation our brains, which is our control tower and the part of us that directs everything we do – that is both at the Conscious and Non Conscious level of our being. The majority of what we do is fundamentally determined at the Non (Sub) Conscious level …

The sequence in which you brush your teeth
The way you dress
The digestion of your food (try digesting your food consciously and see how far you get!)
The way you fold your arms
The control of everything whilst you sleep

Now, when we go through the Goal Setting business process we essentially program in our desired outcome into that part of us that never stops working.

The sad fact is that …

If you do not know where you are going, any road will get you there!

During latest business trip to India I addressed business school faculty as well as MBA students on the importance of Goal Setting. All the top performers have mentors and coaches and move their circumstances forward through the constant use of goals.

Yes, goal are extremely important in business – if you are not using them personally and professionally, I would suggest you take a close look at how you can – now.

-Stephen C Campbell

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