Determining your ideal customer for your Products and Services is one critical piece of the jigsaw puzzle when it comes to your Internet Marketing business strategies. Niche Marketing or Market Segmentation will help you with your small or home business because you will be effectively marketing your products and services to the sections of the population which are most aligned to what you have to offer.
I mostly consult with small business who have been in business sometimes, 2, 3, 4,5 or more years and most have never used a Business Consultant to help them with the niche marketing and market segmentation tactics and stragies which are so critical to the success of any business.
I thouroughly recommend all small and medium businesses take time out to define their markets and end user customer base and updating their knowledge, products and services accordingly. I highly recommend you take a look at this excellent resource at http://www.winningintheniche.com/ by Stephen Pierce and Patric Chan which will guide you through the landscape of Niche Marketing and Market Segmentation with your product and service.
Good luck in your endeavors, let me have your comments – get in touch if I can help you in any way.
Stephen C Campbell