Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer.

That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based upon my experience in working in over 20 countries throughout Europe, the U.S. and the Far East and working with my small business clients – I’ve put together a short report covering, Branding, Category Marketing, Niche Marketing and more. It is a part of the business man’s encyclopaedia and you can a free copy at http://www.businessmansencyclopaedia.com/

Stephen C Campbell

PS : let me know what you think

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