Now, onto part ii of this post on making e-commerce work for you in line with selling your books online with your home business.

If the budget for your online business is permissive, you may want to seek the aid or advice of an Internet marketing business. An Internet marketer or e-marketer can provide valuable information about market trends in the e-commerce world. If resources are tight, however, you can make e-commerce work for you by simply following these:

Customer Assistance Service

One way of getting a good objective look at your online business is to see or experience it through the eyes of your prospective market.

For example, your home business is a bookseller business; obviously, the first thing you have to promote is your book collections. You have to make sure that your working website has all the books that you offer. Updating your website about what new books have just come in and what items are out of stock will make your customers feel up-to-speed with new releases and wont be disappointed if ever they order the out-of-stock book.

This is a value-oriented service to your projected market. It shows that you are providing personal attention to your clients even though there is no face-to-face transaction.

If your website is interactive (with chat rooms, customer feedback, discussion boards, etc.,) then you can offer a responsive and user-friendly purchasing experience to your clients. You can also offer coupons, discounts and special offers to your customers as a way of enticing them back to your business.

For more information see http://www.onlinebooksellingbusiness.com/ and we’ll finish this up in another post.

Stephen C Campbell

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