Now onto part II of this fascinating subject.
Now considering your own product, if you’ve done a teleseminar this would be a perfect choice for using with your online video. The teleseminar is already in audio format, and you could segment it to use in successive streaming video episodes. You could choose to use highlights with various pieces of video on a webpage as a lead-in for your listeners to purchase and/or learn more about your quality product or service.
Another idea for online video content is to use audios from seminars that you’ve attended or have conducted. If you’ve hosted your own seminar, then there’s no problem with product rights. Otherwise, before going this route it would be best to determine what rights you have to use the seminar’s content and to make sure that the attendees have signed the appropriate release documents.
If you’re still wondering how to create content for creating your online video, don’t forget public domain content. Government publications and works written in the early 1900’s are a good place to start. Find a topic that offers information that would be of interest to your target audience and use it in your online video for communication the message about your product or service to your end user customer.
I will finish up this post tomorrow.
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Stephen C Campbell
