At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here – let me know what you think

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Key points :-

  • Branding is a key component of a company’s marketing strategy
  • Consider what your brand is
  • Determine how you will communicate your brand to the world at large
  • Ponder your brand as the business owner
  • Consider the brand of the company as seperate and distinct from your personal brand

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