Cass Business School Business Strategy Presentation ii

Hi,

Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing.

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Key points :-

• Focus on Category Marketing
• Take time to carefully determine which specific category your product or service fits into
• The category of the market that you occupy will determine how you reach your end user

• business to business internet marketing
• business to business branding
• how to promote your business