In this day and age more and more people [i.e. your clients and customers!] turn to their computers and mobile devices and hence the Internet to look for LOCAL products and services. Long gone are the days when people pick up the Yellow Pages first to find what they what they need – just because the internet is so accessible with the amount of smartphones in use. Stop a moment and think about it when was the last time you picked up a copy of the Yellow Pages to look for information ?
The Internet is the first place people look when they need to find information on any product or service, with the use of mobile devices and smartphones the internet has truly become an integral part of our daily lives – this is why we created the Reputation Management Marketing Solution for Businesses.
To give you an idea about how powerful Internet usage is amongst consumers, here are a few statistics:
- Almost 250 million searches for products and businesses are performed per day on Google alone.
- DM News reported that 35% of all Internet searches are local.
- comScore reported that 90% of local commercial searches result in offline bricks and mortar purchases.
- Online marketing is expected to be 15% of all media advertisement spending in 2013. It’s currently approximately 7.6%.
With billions of LOCAL searches being performed online each month, the Internet has officially surpassed the printed Yellow Pages book, newspapers, and other traditional marketing methods when it comes to overall effectiveness.
Online marketing has even gone beyond the computer… mobile phone Internet usage is also growing at astonishing rates, which we will discuss in more detail later in this report.
The global connection created by the Internet has changed the way the world communicates, gathers information, and markets its products and services.
While the technology is fascinating, this global connection has also created problems for some local business owners.