Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales …..
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…. Marketing, The Internet, Globalisation and more !! I made a brief book review of Sheila Elliott’s ‘My Business Is My Business [Learn How To Earn A Fortune’] as the content is bang in line with the theme of the program. Listen to the podcast above for the summary review but here are the main points covered [which are based upon the chapters of the book] :-
- Why Do You Want To Start A Business ?
- Putting Your Vision Into A Strategic Marketing Plan
- Exuding/Creating Confidence In Your Business
- Financing Your Business
- Running A Customer Focussed Business
… in line with previous week’s discussions and our review of Tom Peter’s ‘The Brand You 50’ and the specific discussion on :-
- What do I want to be ?
- What do I want to stand for ?
- Does my work matter ?
- Am I making a difference ?
… [this is taken from page 18] >>> in line with that; if you’ve listened the program you will be familiar that I am always talking about the importance of
- Categories
- Segments
- Channels
i.e. all products and service fit within a particular category of the market place, those products and services are sold to specific segments of the marketplace and finally those products and services must by definition pass through a marketing channel.
Sheila Elliott’s book ‘My Business Is My Business’ is spot on and very relevant in today’s economic climate, I will be completing the review sometime soon – in the meantime, do yourself a favour. Grab a copy !!!
Let me know if you have any thoughts, comments or business collaboration ideas
