Aiming too low is actually a common problem or issue when it comes to Goal Setting so let’s consider some of the reasons why. Because Goal Setting is not a part of the lives of the vast majority of the population, like anything else that we do (swimming, playing and instrument, playing chess etc, etc) the more we do it the better we get! And it is the same with Goal Setting. Constantly setting Goals, working towards them, achieving them and then moving on to the next eventually gets embedded into the Subconscious and becomes a habit.

So now onto the main point – the aiming low part is done as a feel good factor to ensure we actually stay in our comfort zones, we tick the box to say we achieved a Goal when in fact we’ve just done something which we’ve always been doing or which in fact has not moved us on to an higher level. This is where part ‘P’ of the C-A-P-I-D Goal Setting process comes into play.

So to recap on this point – you need to set yourself an B-H-A-G (Big Hairy Audacious Goal) I got that from Jim Collins’ ‘Good To Great’! and then make that Goal proportional i.e. by splitting the Goal up into small manageable achievable chunks. Let’s illustrate this with an example. You hate your job (I use this because this comes up often in my coaching) and wish to change to say be a doctor and you are currently working as a clerk.

Being a doctor is the B-H-A-G so you need to split this down into smaller Goals, first you need to set the time when the goal of being a doctor is to be achieved (this may be 5 years out). Then you need to split the main Goal into smaller ones so, you may to sign up to get yourself the necessary qualifications to be able to get yourself into a training position. I.E. You make the Goal proportional.

In summary, do not sell yourself short, aim high – set yourself a Goal which possible may scare you when you first imagine yourself doing it. Then split this Goal down into smaller chunks and start working towards them. Finally, recognize when you need help, go and get help, get coaching and shorten your learning curve. Value yourself, spend money on yourself and learn from people who have the skills to help you.

Please keep the comments and emails coming in, I promise I will get to everyone of them.



I am often asked why I spend so much time teaching people about the Subconscious mind as well as focussing on Neuroscience as an integral part of the Self Development programs which I produce and lecture on.

This can of course be a very deep and technical subject and I intend to write a few posts on this subject. Our Subconscious Minds works day and night, 24 hours a day and is our obedient servant. It is now estimated that Our Subconscious is responsible for over 95% of how we act, walk, talk and percieve the world in which we live. To grasp this, just consider the gallons of blood which is now gushing throughout your veins and; the food which is being digested. All these so called automatic functions are being taken care of by your your Subconscious.

Thoughts of fear, lack, poverty, failure will be acted upon the Our Subconscious as thoughts of desire, abundance and achievement will. Our Subconscious takes instructions from our Conscious and so if we are constantly engaged in negative conversations, surround ourselves with ‘enery vampires’,  people who moan and complain constantly then we end up acting upon the impulses which we give to ourselves.

In relation to Goal Setting our job is to pass to Our Subconscious  mind the exact picture of what we want to Be, Do and Have in our lives. Take a blank piece of paper and write our your Goals and Desires for say the Relationship and Financial areas of your life, write at least ten specific desires for each. Read them at least once a day, I recommend before you go to bed and upon rising.

Do this EVERYDAY for at least one week and see what difference it makes to your thoughts and actions, and let me know how you get on.

Remember if you cannot find time to stop and sit down and write out your Goals and Desires then I challenge you as to how serious you are about predicting your future by creating it. In closing I’d like to leave you with this oh so simple yet so deep statement (of which we will go into another time) of Ella Wheeler Wilcoxas she touches on Our Subconscious and the laws of the universe/Quantum Physics.

“You never can tell what a thought will do
In bringing you hate or love-
For thoughts are things, and their airy wings
Are swifter than carrier doves.
They follow the law of the universe-
Each thing creates its kind,
And they speed O’er the track to bring you back
Whatever went out from your mind.”

Yes, we become what we think about. Be careful what you feed your mind, turn of the television, listen to uplifting lectures, read books which take your life to the next level and make the effort to associate yourself with those people who can help you.

Comments alwyas welcome.

 Steve Campbell


This is based on a quote which really resonated with me taken from Jack Canfield’s Success Principles lectures. The full quote goes like this :-

“Winners are those people who make a habit of doing the things losers are uncomfortable doing”.

This quote is now embedded firmly in my Subconscious and I use it to remind me of how to proceed when I am looking to move towards some of the ambitious Goals which I have set for myself. It makes me go the extra mile, learn new things everyday, invest in my Self Development on a regular basis, minimise the amount of time I spend in front of the television and be prepared to ‘different as necessary and depart from the Status Quo. This was the decision I made some 7 years ago when I left employment with Hewlett Packard and now I am predicting the future as far as my career is concerned – by creating it. As I study the likes of Bill Gates, Alan Sugar, John Assaraf and Oprah Winfrey I understand that their outstanding success can be put down to the willingness to do the things the majority of the population are not prepared to do. The vast majority of the population are in what I term the “Social Hypnosis” and not really, really knowing what their purpose is or here they are going (as determined by some basic questioning at the start of any coaching session).

So, the question I have for you is, how is your life? are you doing what you love to do? in other words :-

if you knew that you could not fail what is it that you would be doing?

and, when is “now” a good time to change? Hope these few words will serve to prompting you into action. As always, any thoughts or comments – do let me know as they are always welcome.

To your success.