Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you.
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First, there are the more traditional print marketing strategies, such as
- direct mailings
- inserts in various papers
- magazines
- catalog ads
Next, you can do email marketing campaigns. You can use your customer database, or you can use squeeze pages to get potential new clients to market to. You can also use co registration or advertise on other people’s newsletters.
Another big trend is to use social media, either by placing advertisements or adding blogs or videos. You can join different networks as well to get your company name out there.
Search engine marketing is another common strategy. You want to do things that will get your website listed near the top of the results through various SEO techniques, as well as using RSS feeds, pay-per-click campaigns, link building campaigns, and tagging.
Radio and television ads can also be used, including short or long ads or infomercials.
Take advantage of free and paid public relations opportunities, and use inbound and outbound sales calls and teleconferences as well in order to market your product.
Joint ventures with other companies that offer complimentary products can also be of great benefit.
You will have access to their customer databases and marketing efforts as well as your own, and as long as the products are complimentary you should be able to increase your sales since the target audience of both products should be similar.
It is a great way to reach new people that are likely to be interested in what you have to offer.
The options listed above are just a few of the opportunities you can take advantage of in order to set up your multi channel marketing campaign.
