Did you know? Over 70% of new website traffic in 2024 is now being driven by AI-powered search engines and answer engines, not traditional search results. As artificial intelligence rapidly reshapes how search engines deliver answers, schema markup – entity based SEO and structured data for AI search is the new digital currency for brand Continue Reading…
Did you know that over 30% of search queries are now answered directly by AI, bypassing traditional websites in favour of summarised responses from large language models (LLMs)? This dramatic shift isn’t just a trend—it’s revolutionising how your business is discovered online. If keeping your site visible, competitive, and “future-proof” matters to your brand, it’s Continue Reading…
Did you know that over 70% of online experiences now begin with AI-powered search engines? As artificial intelligence and machine learning take center stage, AI search engine optimization (AI SEO) has become the secret weapon for businesses determined to claim the top spot in evolving search results. If your marketing team still relies solely on Continue Reading…
Hook: Did you know that 90% of consumers read online reviews before visiting a business? This fact alone underscores why reputation marketing reviews monitoring isn’t an option—it’s a necessity for modern businesses hoping to outpace the competition and realise skyrocketing conversion rates. “Did you know that 90% of consumers read online reviews before visiting a Continue Reading…
Digital Marketing Business Development Why do I make the statement “Strategic Digital Marketing” – well, this is in line the feedback provided by clients in consulting, training and digital marketing services delivery capacities. This perspective that I have developed over time is based on my corporate marketing management experiences in account management, business development and Continue Reading…
[st_row id_wrapper=”elm_5c38bc6c19cad” ][st_column span=”span12″][st_text id_wrapper=”text_906714e22c6902f3e97eeaf3c88615c1″ ] As we continue to live in uncertain economic times and that of job [relatively speaking] uncertainty many are choosing to express themselves through starting their own business and as we know it all starts from an idea. With that said we know that having an idea is not enough, Continue Reading…
Changing Face of Marketing Communications The function of any business is to service its active set of clients and that is where the area of expertise will lie. In this technology enabled world most companies know that they need to have a website – even though there are many companies out there in the world Continue Reading…
Any business must have paying customers in order to actually well, stay in business – this goes to say as without an ongoing steady stream of clients who are benefiting from purchasing products and services, a number of which will go on to make recommendations of the company to their friends, famil and colleagues a Continue Reading…
Strategic Digital Video Marketing With millions and millions of websites on the internet today, and in terms of business development and marketing strategies that are needed to attract customers. Individuals as well as the many companies out there operating in diiferent market sectors are constantly looking for ways to make their Digital Marketing Strategy Development Continue Reading…
