Hi, Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing. [display_podcast] Key points :- Focus on Category Marketing Take time to carefully determine which specific category your product or service fits into The category of Continue Reading…
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Cass Business School Business Strategy Presentation i
At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here – let me know what you Continue Reading…