mobile marketing in the legal sector

As we see marketing continuing to change in terms of the requirements of the end user clients, it is clear that the use of Mobile as a marketing channel is one aspect of business that cannot be ignored any longer. In our consultancy we are currently targeting the legal sector, identified various companies to work Continue Reading…

business to business branding seminar

The visual and audio summary of the Business To Business Marketing and Branding seminar and consulting process that I follow may be viewed/listened to in the video below for those who prefer to take in information from an audio and visual perspective :- [display_podcast] For a quick rundown of the sections that we will go Continue Reading…

Business Internet Marketing Strategy Consulting For Your Business

I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet. The point that I Continue Reading…

Cass Business School Business Strategy Presentation iii

In this exerpt from the presentation given at Cass Business School in November 2008. Here I talk about Channel Marketing and the importance of ensuring that you have carefully defined your Channel Marketing Strategies. In particular, businesses should be making full and complete use of the Internet as a Primary Marketing Channel through which they Continue Reading…

Cass Business School Business Strategy Presentation ii

Hi, Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing. [display_podcast] Key points :- Focus on Category Marketing Take time to carefully determine which specific category your product or service fits into The category of Continue Reading…