channel marketing from a business development perspective

In some cases the length of the distribution channel can be very long [when we refer to distribution channel lengths we speak of the number of intermediary companies that sit in between the manufacturer and the end user] so if say there are seven [7] layers to be passed through before the purchaser is able Continue Reading…

mobile marketing business strategy

As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers Continue Reading…

business to business branding seminar

The visual and audio summary of the Business To Business Marketing and Branding seminar and consulting process that I follow may be viewed/listened to in the video below for those who prefer to take in information from an audio and visual perspective :- [display_podcast] For a quick rundown of the sections that we will go Continue Reading…

mobile marketing summary

Mobile marketing is soon going to blow other marketing methods out of the water, and it’s time to get in on the … [display_podcast] … ground floor of this incredibly hot opportunity. Right now, VERY few marketers are using this method, so it’s the perfect time to get started. With very little competition, the market Continue Reading…

power of mobile marketing

Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails, and you can reach people in just minutes! [display_podcast] Because people carry their phones with them everywhere they go, your messages can be in their hands in just moments. You won’t have to Continue Reading…

channel marketing strategy

Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be Continue Reading…

mobile marketing traffic

Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly. [display_podcast] As I mentioned earlier, it’s a bad idea Continue Reading…

mobile marketing profits

You can market almost anything with mobile marketing. It’s ideal to promote local businesses, but you can also promote your own [display_podcast] online products, membership websites, and much more. Here are some ideas: Create your own information product Set up a membership site and charge a monthly fee Promote CPA offers and generate leads for Continue Reading…

marketing training programs and providers

Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. [display_podcast] In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed Continue Reading…

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