In some cases the length of the distribution channel can be very long [when we refer to distribution channel lengths we speak of the number of intermediary companies that sit in between the manufacturer and the end user] so if say there are seven [7] layers to be passed through before the purchaser is able Continue Reading…
Tag: channel marketing
developing marketing strategies with the internet
Internet Marketing For Business Development It is safe to say that the majority of the existing go to market strategies that have been developed for small businesses (Small and Medium Enterprises) as well as some of the larger corporations were in some part originally developed before the rise and rise of some of the existing Continue Reading…
how to develop a marketing strategy
Marketing Strategy Business Development One of the most common questions that I get asked when acting in the capacity of a marketing strategy consultant by those individuals who are looking to start out in business [these include work from home entrepreneurs as well as small brick and mortar business owners]; also by those who have Continue Reading…
market segmentation on the internet
Continuous business and marketing strategy development During a business networking event, I had an interesting conversation with a fellow consultant and colleague relating to business and marketing strategy development and the conversation, for a while became centred around the internet, the online world and that of digital business development. It was then that I started Continue Reading…
social media internet channel marketing
Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more. The point is that many executives Continue Reading…
how to promote your business
[st_row][st_column][st_text id_wrapper=”text_fbe1878ae5b90fa6e126002dea97e23d” ]This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not Continue Reading…
using the internet for marketing
The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? … [display_podcast] … My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a Continue Reading…
business consulting in china
As I was discussing during my radio program a few weeks ago, China is now officially the world’s second largest economy … [display_podcast] … overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Continue Reading…
channel marketing strategy
Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be Continue Reading…
digital online marketing
A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels. You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to Continue Reading…