Business Development Strategy Development In the video accompanying to this blog post I take some time out to discuss what I consider to one of the fundamentals of business development that companies need to take into consideration which is that of channel marketing. When we refer to Channel Marketing we are able to conveniently divided Continue Reading…
Tag: Digital Marketing Techniques
channel marketing from a business development perspective
In some cases the length of the distribution channel can be very long [when we refer to distribution channel lengths we speak of the number of intermediary companies that sit in between the manufacturer and the end user] so if say there are seven [7] layers to be passed through before the purchaser is able Continue Reading…