As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers Continue Reading…
Tag: Business To Business
business to business marketing and branding
B2B Branding And Marketing One of the programs that I run in companies and in public seminars is that of Business To Business Branding [Marketing & OEM Development]. Some pose the question as to why this topic so much in demand for various organisations ? Let’s consider the interconnected world as well as the economy Continue Reading…
business to business branding seminar
The visual and audio summary of the Business To Business Marketing and Branding seminar and consulting process that I follow may be viewed/listened to in the video below for those who prefer to take in information from an audio and visual perspective :- [display_podcast] For a quick rundown of the sections that we will go Continue Reading…
business branding strategies
I was reading an interesting article the other day about the Billions, yes Billions of dollars that GE as a company adds to its bottom line in additional revenue because of the power of the GE brand. The question I ask myself, consulting clients and seminar attendees is – how much does your brand allow Continue Reading…