B2B Branding And Marketing One of the programs that I run in companies and in public seminars is that of Business To Business Branding [Marketing & OEM Development]. Some pose the question as to why this topic so much in demand for various organisations ? Let’s consider the interconnected world as well as the economy Continue Reading…
Tag: Brand Equity
business to business branding
Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason Continue Reading…
business branding strategies
I was reading an interesting article the other day about the Billions, yes Billions of dollars that GE as a company adds to its bottom line in additional revenue because of the power of the GE brand. The question I ask myself, consulting clients and seminar attendees is – how much does your brand allow Continue Reading…