business to business branding

Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason Continue Reading…

How To Develop Your Market Segmentation Or Niche Marketing Strategy

Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing that a great deal of businesses do not spend time on market segmentation (or niche marketing and we will use the Continue Reading…

Using Your Internet Presence To Drive Offline Business

Carrying on from the previous post :- The first problem which is normally uncovered is when working with a client who already has a website, the website normally looks pretty, was designed by a software development house and is normally the company’s brochure replicated online. It is then always interesting to examine the source of Continue Reading…