B2B Branding And Marketing One of the programs that I run in companies and in public seminars is that of Business To Business Branding [Marketing & OEM Development]. Some pose the question as to why this topic so much in demand for various organisations ? Let’s consider the interconnected world as well as the economy Continue Reading…
Tag: Business To Consumer
business branding strategies
I was reading an interesting article the other day about the Billions, yes Billions of dollars that GE as a company adds to its bottom line in additional revenue because of the power of the GE brand. The question I ask myself, consulting clients and seminar attendees is – how much does your brand allow Continue Reading…