international channel management

The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the [display_podcast] options open to corporations looking to expand their businesses internationally. Of course – the assumption is made that the company is making the moves to expand internationally for Continue Reading…

distribution channels in marketing

During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :- Product Price Promotion Place … now when we talk about Continue Reading…