Channel Marketing : Essential Part Of Your Marketing Strategy

Every product or service must pass through a Marketing Channel in order to reach the end user. Most successful businesses today use multiple channels through which to reach their target market and your business should be the same. Examples of marketing channels are the Retail Store, Networking Events, Distribution Warehouses, Shopping Malls, Telephone, Mail and Continue Reading…

Diversity, Management, The Marketplace & Bottomline Profits III

This is the final post on this topic on this critical topic of Diversity with the workplace. The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the Continue Reading…

Diversity, Management, The Marketplace & Bottomline Profits II

It is indeed beneficial to all involved to view Diversity in this unemotional fashion i.e. having the best people in the best positions to make the best decisions for the company. This is indeed one of the many challenges facing management today when faced with developing, marketing and delivering products and services to a diverse Continue Reading…

Diversity, Management, The Marketplace And Bottomline Profits

At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as Continue Reading…