In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview [display_podcast] with local business owners in addition to a private Strategy Consultation with myself. With that said, here is an example on the type of [Advertorial] interview that you can expect from myself. Here I am Continue Reading…
Tag: Business Consultation
Market Segmentation : Essential Component Of Your Marketing Strategy
During a Business Consultation where I normally spend time working on client’s Marketing Strategy I spend time [display_podcast] instructing and coaching clients on Niche Marketing or Market Segmentation. Unfortunately many small businesses and solo preneurs fail to spend time to work on the Market Segmentation strategy which should form a part of their overall marketing Continue Reading…
Category Marketing : Essential Part Of Your Business Plan
When I start a Business Consultation session I introduce my clients (or refresh their minds) to Category Marketing. Unfortunately most small business and home business do not stop to take time up front to work on Business Planning and laying a solid foundation on which to base their businesses. Failure to do this invariably leads Continue Reading…
Diversity, Management, The Marketplace And Bottomline Profits
At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as Continue Reading…
Why Your Small Business Need A Website
In the last couple of months Capid Houser has launched into the web design and development business service offering. As a Business Consultant who is always coaching customer about differentiation and creating and promoting their Compelling Value Proposition(s). With this in mind we are offering a package which consists of full Website Design, Logo Design, Continue Reading…