qr codes marketing mistakes

Common mistakes business owners make when using QR Codes and how to avoid them QR Codes are two-dimensional codes that connect mobile users to your online presence and can be a powerful marketing strategy. However since it is a new trend, there often costly mistakes that business owners make that can be avoided. This article Continue Reading…

Business Marketing Strategies For Small Businesses

As we all know, business strategies rank as one of the most searched phrases of all time in any given search engine. This is due to the fact that most of us are desperate enough to try all kinds of business strategies. After all, business strategies help us ensure that our business is running well, Continue Reading…

How To Get Website Traffic

We are living in an age where the internet is tied into all that we do, this is especially true when it comes to the development of a ….. [display_podcast] ….. company’s business strategy. All corporations and small businesses know that they need to have a website and that leads to the topic of this Continue Reading…

Business Consulting Can Help Your Small Business Part II

Ok, so let’s continue with these thoughts on Small Businesses making use of Business Consultants :- Making using of a business consultant certainly does not mean that one does not have the requisite skills to run their business. One of the main advantages to using a strategic business specialist is that they can take a Continue Reading…

What comes 1st, Marketing or the product

I talk to many small businesses, some are startups and many others have been operating for a few years. One common theme that I see is that when I start to explain about my three month marketing strategy process which includes focussing on Channel Marketing, Internet Marketing, Category Marketing, Market Segmentation, Branding, Supply and Demand Continue Reading…

Internet Presence Should Be Part Of Company’s Overall Business Strategy

More and more I am incorporating the use of the internet as key component of the business strategies of the companies I do consulting work for. The point that I work to get across to clients is that they should be using their internet presence to act as equity for their business. What do I Continue Reading…

Small Businesses Must Use The Internet To Build Equity Into Their Businesses

Many of the small work from home business I consult with have little or no internet presence. By that I mean; even if they do have a website – it may as well not be there as it receives little or no traffic; and in cases is not even indexed in any of the major Continue Reading…

Using Your Blog To Build Your Brand

I’ve made a post on Hub Pages giving some tips on how to use a blog to build your brand online. Essentially I have condensed hours and hours of consulting time down into a short article from which you can glean from and build on the content. Blogs are being used as serious Business Building Continue Reading…

Marketing : The Heart & Soul Of Your Business

Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer. That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based Continue Reading…

Branding : Essential Part Of Your Marketing Strategy

What does your company mean or stand for ? when I ask this question – I don’t mean to you, I mean what does it mean to your current and future or potential customers. The process of branding means that the spotlight is turned on us as the provider of the product or service whether Continue Reading…