Globalization & The Emerging Markets

Having has the privilege ot have conducted business throughout Europe the United States and the Far East I have to say that the most joy and interest that I had was in conducting business and seeing globalization in action in places such as Indonesia, South Korea, India and Taiwan. The way that the world markets Continue Reading…

Marketing : The Heart & Soul Of Your Business

Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer. That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based Continue Reading…

Thinking Like A Business Strategist

What are some of the things which seperate business owners from self employed individuals who leave their corporate careers and end up working twice the amount of hours for sometimes less pay. Part of the answer is that they end up working in a job rather than building a company. My business consultancy now has Continue Reading…

Using Your Online Business To Drive Offline Business

Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business. Now in addition to instructing and Continue Reading…

Establishing Your Compelling Value Proposition.

One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with. In everyday language the question I lead them to Continue Reading…

Marketing, The Heart And Soul Of Your Business

As I discuss the possibility of being hired as Business Consultant often by the small business owner, the question which often arises is “I have managed up until now without a marketing consultant, why do I need one now?” After I dig a little deeper what I normally find is that my prospective client’s business Continue Reading…