Hi, Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing. [display_podcast] Key points :- Focus on Category Marketing Take time to carefully determine which specific category your product or service fits into The category of Continue Reading…
Month: December 2008
Cass Business School Business Strategy Presentation i
At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here – let me know what you Continue Reading…
Business Consulting Can Help Your Small Business Part II
Ok, so let’s continue with these thoughts on Small Businesses making use of Business Consultants :- Making using of a business consultant certainly does not mean that one does not have the requisite skills to run their business. One of the main advantages to using a strategic business specialist is that they can take a Continue Reading…