marketing and distribution planning

When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there. [display_podcast] Having a plan will make it so that you Continue Reading…

multi channel marketing strategy

In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of [display_podcast] Multi Channel Marketing which is being expected and demanded by the end user customer more and more these days. So – why Multi Channel Marketing ? It has been shown that many people Continue Reading…

distribution channels in marketing

During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :- Product Price Promotion Place … now when we talk about Continue Reading…