Capid Houser is a Bristol based strategic business marketing organisation which is headed by Stephen C Campbell who is someone who is always leading in his industry by embracing change and the new technologies.

The latest service launched by the company is the provision of Internet Marketing Traffic generation service largely designed to move companies towards dominating in their local markets. It has been recognized that most companies who decide to use a website normally launches a site which exists in cyber space and in many cases may as well not exist in terms of being recognized within the scope of the overall internet.

Capid Houser (http://www.capidhouser.com/) has a website design and development arm and in the past whilst providing quality websites, noted that the businesses did not have any focused internet traffic being directed to it. With experience in managing hundreds of websites in different marketing niches, Stephen decided that the company should package its internal Internet Traffic Generation processes and offer this as a service to the end user customer. The services focusses on more of a long term strategy as opposed to using pay per click, it leans towards building hundreds of permanent backlinks into your internet presence over time. The process when broken down uses some of the following components :-

  • Article Marketing
  • Video Distribution
  • Blogging
  • Press Releases
  • Reciprocial Linking

.. and the list goes on. It is largely recognized that with the current trends that we see in the progress of the new technologies and the subsequent useage of those technologies, it is imperative for businesses to make using the internet as a marketing channel a key component of their overall business strategies. It is with this trend in mind that Stephen C Campbell and Capid Houser has decided to offer this ‘you do not have to lift a finger’ service to enable companies to appear in the search engines and in various strategic locations around the internet.

The service differs to the more well know pay per click traffic generation method in that, after the minimum advised three months of traffic generation; the website of the business in question will be left with hundreds of permanent backlinks and references to it coming from numerous locations around the internet.

With his vast international background, Campbell recognizes that businesses from all around the globe may wish to take advantage of this service and there has opened up the service to any company wishing to dominate within its local market.

If you are looking to build long term equity into your current internet presence then you are strongly advised to get in touch with Capid Houser to learn more about the service – today at http://www.capidhouser.com/.

I am often asked ‘what is a blog’ or ‘what part does the internet play in growing my business’ and other similiar questions that relate to using the new technologies (such as email marketing) for all businesses including the corporates and small and work from home businesses. Often companies have a website but in many cases their website presence actually serves no purpose with respect to actually building the brand of the business.

In my consulting work – I go to great lengths to explain how the internet should be used as a part of the overall business strategy of the business. Granted, most businesses know that they should have a website and in my experience that is because everyone else has a website. The key point is that the internet is one of the best not to mention most cost effective ways that any business can use to build their brand and blast their message literally the world over.

Of course before the branding campaign can commence, due diligence must be done in respect to actually determining it is that the brand of the company actually is. As well as being able to build the brand using the internet, this is where the skill in the process of marketing comes into play and the cost effective use of using consultants will pay for itself in both time and money.

So what is the most effective method that one can use to build ones brand on the internet ? I recommend using specific blogging strategies after of course you have taken time out to develop your sales and marketing strategies. Some of the things that you can do is to determine the subject of your blog and then look to connect with other people the world over via your blog who are commenting on the same subject.

Also, you should start to produce material via your blog – setting yourself apart as the expert in your field and business. As your blog is optimized (by us) it will be picked up and over time will be picked up by those who are interested in your field and will surely but steadily build your brand.

This is but a brief discussion on how you can use specific internet marketing strategies to build your brand as you build your business in line with your overall business marketing strategy, that is whether you are a large corporate or a small work from home business.

If there is anything we can do to help you on your way – get in touch, also interested in any comments you may have.

Stephen C Cambbell