Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business. Now in addition to instructing and Continue Reading…
Tag: stephen c campbell
Experiencing Diversity Whilst Managing In Japan i
Whilst working in technology marketing management for one of the largest and most respected computer companies in the world I acted as chair of the European Black and Ethnic Minority employee network as well being involved and liaising with the Diversity team in the United States. Being based in the United Kingdom it was indeed Continue Reading…
Diversity, Management, The Marketplace & Bottomline Profits III
This is the final post on this topic on this critical topic of Diversity with the workplace. The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the Continue Reading…
Diversity, Management, The Marketplace & Bottomline Profits II
It is indeed beneficial to all involved to view Diversity in this unemotional fashion i.e. having the best people in the best positions to make the best decisions for the company. This is indeed one of the many challenges facing management today when faced with developing, marketing and delivering products and services to a diverse Continue Reading…
Diversity, Management, The Marketplace And Bottomline Profits
At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as Continue Reading…
Viral Marketing Part I
You should be using Viral Marketing in your business! There so many different aspects involved in being a successful Internet Marketing entrepreneur. The one thing I always advise whether you are a beginner or reasonably experienced is to constantly take Internet Marketing Training courses. This will enable you to short circuit the learning process and Continue Reading…
Break The Control Which Your Job Has Over You
In my coaching work I have found that so many people are fed up their jobs and are trying to break free. They are in essence trying to break the control that their jobs have over them. I help many people realize their dreams and they often start with a Home Business and today in Continue Reading…