Stephen C Campbell Speaks On London Business Consulting Strategy At London’s Westminster Reference Library

I will be speaking to a group of business owners and individuals with business ideas on the topic of developing and executing an effective marketing strategy within their small and work from home business. The heart and soul of every business, from the largest corporate organisation to the smallest company is its ability to effectively Continue Reading…

Thinking Like A Business Strategist

What are some of the things which seperate business owners from self employed individuals who leave their corporate careers and end up working twice the amount of hours for sometimes less pay. Part of the answer is that they end up working in a job rather than building a company. My business consultancy now has Continue Reading…

Category Marketing : Essential Part Of Your Business Plan

When I start a Business Consultation session I introduce my clients (or refresh their minds) to Category Marketing. Unfortunately most small business and home business do not stop to take time up front to work on Business Planning and laying a solid foundation on which to base their businesses. Failure to do this invariably leads Continue Reading…

Why Your Small Business Need A Website

In the last couple of months Capid Houser has launched into the web design and development business service offering. As a Business Consultant who is always coaching customer about differentiation and creating and promoting their Compelling Value Proposition(s).Â With this in mind we are offering a package which consists of full Website Design, Logo Design, Continue Reading…

Establishing Your Compelling Value Proposition.

One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with. In everyday language the question I lead them to Continue Reading…