Niche Marketing, Market Segmentation & Your Business

Niche Marketing is one of those terms that is bounded around all of the time. The definition of niche marketing is critical when working on your marketing strategies tactics and deciding upon your fundamental niche for the working of your business.   When working with my clients I work on the pros and cons of niche Continue Reading…

Tool To Help Make Money On The Internet

We all know that making money on the internet is a fantastic way to create financial freedom. Often the question is, how do I get started ? or what tools do I need, or what products can I sell ? I have provided some of the answers here http://www.internetmarketingbusinessmastery.com/softwaredomination/ by providing my clients with over $10000 Continue Reading…

Using Online Video II

Now onto part II of this fascinating subject. Now considering your own product, if you’ve done a teleseminar this would be a perfect choice for using with your online video. The teleseminar is already in audio format, and you could segment it to use in successive streaming video episodes. You could choose to use highlights Continue Reading…

Using Online Video I

With the incredible increase in the rise of technology and of internet marketing, the opportunity to get the word out about yourself or your product or service is greater than ever before. And unless you’ve been hiding under a rock during the past couple of years, no doubt you’ve heard about the use of online Continue Reading…

Using Your Internet Presence To Drive Offline Business III

The 3rd and final part of the post :- The ability to connect and network with online communities which have an interest in your product or service is in fact a great way which in my opinion all small businesses should be taking advantage of. Unfortunately, often the small business owner is busy running the Continue Reading…

Experiencing Workplace Diversity Whilst Managing In Japan II

As I made the comparison between the differences between the workplace diversity landscape in Europe versus that in the United States and then began to draw the comparison between the picture of Diversity which I was looking at in Japan in comparison to anything I had ever experienced. Indeed, as I saw a time lag Continue Reading…

The Business Case For Diversity III

Hello again, this is the 3rd and final post on this topic. It is indeed a crucial topic and something which all organisations need to pay attention to and embrace. It is my hope that more consultants such as myself will build this link between the functioning of company and the role of Diversity. As Continue Reading…

The Business Case For Diversity II

Diversity is not just a “Feel Good Issue” in fact it may be more of a correct statement to classify Diversity as “A Critical Business Issue” i.e. there is a compelling business case for diversity. Today’s customers have a choice in purchasing products and services and; with the internet enable world that choice is becoming Continue Reading…

The Business Case For Diversity I

Often within organizations the question is asked (by varying sections of the workforce) “why are we bothering with Diversity”? The point being, “things have not been so bad up until this point so why divert time, energy and money into this thing called Diversity which only seems to be in existence to help certain sections Continue Reading…

Google’s Pay Per Click Now Free

In what is perhaps the most shocking announcement made in some time regarding the vast world of the Internet, a New York doctor has just released a very private “secret” he’s been using since the earliest days of targeted paid advertising at search engines. He admitted without hesitation that he’s gotten over $87 million in Continue Reading…