In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview

 

 sales strategy process: Play Now | Play in Popup | Download

with local business owners in addition to a private Strategy Consultation with myself.

With that said, here is an example on the type of [Advertorial] interview that you can expect from myself. Here I am interviewing Andrew Sparks MBA, who is seasoned Sales Professional expert in developing and executing Sales Processes. Andrew has developed sales teams skilled in selling high ticket items [thousands of pounds] Here is some of what we cover at the outset :-

• Different types of Sales People
• The Science Of Sales
• Importance of following a Sales Process

Andrew Sparks then goes on to outline the fact that Sales is about ‘two way communication’. He makes the point that sales conveys a specific message to the end use client via specific Marketing Channels. One imortant point raised is :-

• Client needs confidence, permission and option to let the company know what they think

Sales is about a transcation so that the customer willingly pays money for the product and/or service as during the sales process; the Sales Professional will have expertly conveyed the key Features and Benefits of the product to the end user. We cover quite a few points during the interview – some of the others are :-

• Positive Motivation
• Negative Motivation
• Laddering
• Needs
• Desires
• Wants
• Length of time of the Sales Process
• Value Proposition of the Product/Service

1. Attributes
2. Consequences
3. Values

Take a listen and as always, should you have any comments  [if you wish to contact Andrew maybe ??] feel free to get in touch.

Best Business Success,

-Stephen C Campbell

I worked with Lisa Porter of  http://www.Armonioso.co.uk/ developing the complete messaging …

 

 YouTube: Play Now | Play in Popup | Download

… and Business MarketingStrategy development – we covered development of appropriate Marketing Channels, Segmentaiton of the Market from both a Demographic and Psychographics perspective as well as working on which Category of the Marketing Lisa’s business would be operating in.

Some months after working on the business, I coached Lisa form a Self Development perspective as often, this is the part that is underdeveloped in many of us.

I consulted with a company operating largely in the Construction, Project Management industry …

 

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… here in the UK; we worked over the phone after I review their Business Marketing Strategies in line with their website and overall internet presence [having a website does not mean that one has any presence on the internet !!]. I include a brief transcription of some of the feedback I received from one of the key decision makers.

Many thanks for the time you gave [our company] to review our existing web site and business. You very quickly appreciated our business needs and challenges without a lot of input and this maximised the time allotted to the tasks.

Your suggestions for improvements hit the right spots and has generated some new vigor around our marketing strategy.

The idea of being global in our offering was especially refreshing and could really have an impact. Thank you and we look forward to working with you again.

Peter Grear  – http://www.sabianltd.co.uk/