Blogging is one area of using the internet that is misunderstood. Blogs are seperate and distinct from a ‘standard website, blogs are in nature dynamic with frequently changing content and is a vehicle that is used strategically to drive business and branding.

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Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :-

  • Use your blog to build your brand online
  • All top sports people, politicians, celebrities use blogs
  • Use your blog to promote your expertise
  • Use your blog to give relevant content to the world reinforcing your brand

Making use of the new technologies which includes blogging should be an integral part of any company’s ongoing marketing strategy; starting today – make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we’ll see how we can help you on your way.

-Stephen C Campbell

A few months ago I gave one of my mini half day consultations to a client operating in the Business Office Furniture Industry …

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… being able to consult with clients from a wide range of business industries is a skill that is bringing great benefit to the end user clients. Working in this way means that I can use whatever I find is the best from one industry and make use of any specifics within another.

We have been very impressed though by your depth and scope of understanding relating to marketing, and its effect/impact on any business.

We have already mentioned you to a couple of our clients, as someone who really understands the marketing procedure and would be very effective.

In this exerpt from the presentation given at Cass Business School in November 2008. Here I talk about Channel Marketing and the importance of ensuring that you have carefully defined your Channel Marketing Strategies. In particular, businesses should be making full and complete use of the Internet as a Primary Marketing Channel through which they can present their message to the end user customer base at large.

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Key points :-

  • Channel Marketing strategy definition
  • Use the internet as a [primary] marketing channel
  • Adding Innovation into your business model
  • Supply and demand
  • Ideal Client Profiling
  • Pricing Strategies are driven by the amount of uniqueness built into your product
  • Pricing is also drive by the particular Channel to Market that is used by the business
  • Product funnel : developing a range of product and services to offer the end user marketplace

Do let me know if you have any comments, get in touch as I’d be happy to discuss.

Stephen C Cambpell

Bristol Management Consulting

Taking a look at the amount of small and medium enterprises that exist in the Bristol region situation in the South West of the United Kingdom – operating without specific marketing departments. Or worse still, with the person give the task of executing the marketing for that operation not really having the core fundamental skills needed to develop the organisation > we can see why the need for quality Bristol Management Consultants is on the rise.

I have had the privilege to work with various companies from different market sectors and assisting in developing their marketing strategies. Contrary to popular belief – working in one industry for years and years and years, does not necessarily give you the advantage [even though recruitment consultants only seem to want to hire someone who has specific experience in a particular industry !!] in fact, I’d say it is a significan disadvantage. I have seen that professionals from one industry normally execute according to what everyone else in that industry does and that is why often any one company fails to stand out from the rest.

Are you in a business that could do with some fresh thinking and perspective, could you use someone who has conducted business in over twenty five [25] countries throughout Europe, the U.S. and the Far East ? we live in a global village so get in touch if I can be of assitance to you and your business. If you are in the Bristol region or in the South West of the United Kingdom in general – get in touch for your free without obligation telephone consultation and maybe we can begin working together using my Bristol Management Consulting services to help take your organisation or business idea to the next level.

Comments welcome.

Stephen C Campbell

In this current economic climate, more and more people are actually looking to make their dreams come true and get their work from home business ideas come to life and become self employed. One of the things that is often missing from a good business idea is that of a strategic marketing plan with the business owner often not having the requisite skills necessary to devise the business marketing plan.

If you are a small business owner working in the Bristol and Bath region you are advised to attend the next Bristol Business Seminar on the 09th Feb 2009. Further details may be found on the website and we will be spending a full evening looking at Marketing and Business Strategies with a focus on using the internet as a Primary Marketing Channel.

The Bristol Business and the Bath Business scenes are great and the engine under many economies are the small businesses; to give your business new year fresh start – come to the next Bristol Business seminar, make a small investment in your business and create the business future you desire.

Stephen C Campbell