As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales & Marketing Strategies the Small & Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.
During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.
Take a listen and let me know what you think – get in touch if I can be of use to you in any shape or form.
I am asked many questions about business and, now that I have my own weekly business focussed radio program, one of the questions that I am constantly asked is that of where the internet fits into ones overall business strategy. Before answering the question here, one of the main mistakes I see being made by the business owner is :-
Throwing up a website
Placing multiple Ads in Yellow Pages
Placing Ads in the classifieds
Not that there is anything wrong with using any and/or all of the items above but what I often see is that this is normally done without the use of a coherent Business Marketing Strategy. Unfortunately, most do not see the reason for taking time up front in order to put time [and money] into :-
Defining the message of your product/service
Working on your brand
Looking at Marketing Channels
Going through the Marketing Segmentation exercise
… and, of course – the list could go on and on. The point is that large companies have qualified people in marketing departments working on these components all day long so, how important should this be for the small business owner. Of course this is business people such as myself come into play with being able to site down and to spend time with the business owner who is not skilled in marketing and to be able to help them to develop their core business marketing plans.
This is where we come to talk about the internet and how it should be viewed in the overall context of the business – I have run out of time, so will continue this in another post shortly.
What do you think ? any comments ? do let me know.
As I continue to bring the lastest, fresh and relevant business news, comment and reviews to the listeners of the radio station – here is a podcast of an interview between Nigel Hutchins [GWE Business West Regional Director] regarding the
role of his organisation and what there is on offer for those who wish to become members.
GWE Business West provides training in the areas of …
Bespoke Business Training
As businesses look for the end of the recession, skills training will be one of the keys that companies will use as a foundation to enable them to take advantage of the rise in the economy [when it comes]. The organisation also provides networking opportunities for business members to get together and to exchange ideas. Business Chambers of Commerce are an important factor in the life of the business owners and as an extension to networking we see that they GWE arrange Breakfast Evenings as well as Evening meetings to give those interested in exchanging business, marketing and strategy ideas to be able to do so in an informal environment.
We touched on the books/authors
Think and grow rich – Napolean Hill
Who says elephants cant dance – Louis V Gerstner Jr.
Dan Kennedy – speaking about getting our of our environment to get ideas
We noted that despite the recession, there are plently of businesses out there that are not only surviving but doing very well.
Take a listen, and let me know if I can assist you in moving closer to your business goals – just comment or get in touch.