The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? …

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… My response is that the internet is to be viewed as a marketing channel for the corporation.

That is as a marketing channel to promote the company’s message through as well as using this particular channel to possibly deliver products and/or services to the end user client.

As many organisations are struggling to fully incorporate the internet into the core business strategies, I have devised the Internet Channel Marketing seminar which focusses on the main things that executives need to be aware of in order to go forward and develop their strategies with fully incorporating the internet.

I say that to mean that the internet should not be viewed as an ‘add on but as a key component of the corporate strategy, for this to happen of course, there will need to be certain changes to the organisation both in terms of structure as well as mindset.

If this topic is of interest to you – view the video above and – if I can help you by answering any of your questions, running a seminar, consulting or if you just fancy a chat !!! Feel free to get in touch.

To Your Success,

-Stephen C Campbell

As I was discussing during my radio program a few weeks ago, China is now officially the world’s second largest economy …

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… overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Marketing Strategies] focussing on the Internet and Distribution,

it was very educational for me to learn from some of the executives who I was standing in front of for days delivering the first of many marketing strategy seminars and consulting sessions.

Having managament from different industries all desiring to have their needs met meets with certain challenges, however as I am striving for excellence – I was happy to stretch myself up into new comfort zones.

With there being a shift from China just acting as a manufacturing arm for many of the world’s Multi National Companies to being an economy that is innovating and producing goods and services that needed domestically and internationally, we see a corresponding need to learn from the west in terms of process management and strategy development. The point is that – by learning in the form of taking in business consultants from the West, the country will save itself years in terms of trial and error, not to mention the amount of money that goes with that.

With all of the dynamics that goes into piecing the economies of the world together, as a business consultant I can see many opportunities for strategyt consultants like myself to lending a hand to the development of the economy of China.

With that said, I look forward to many more interactions and learning from as well as assisting Chinese [based] companies to grow and prosper as the dependency on the strength of business China continues to be one that is growing.