Many of the small work from home business I consult with have little or no internet presence. By that I mean; even if they do have a website – it may as well not be there as it receives little or no traffic; and in cases is not even indexed in any of the major search engines. Any traditional small business (whether you be a make up artist, woodworker, plumber, clockmaker or massage therapist) is leaving on the table by not building a long term business strategy (most do not have a strategy at all !) which includes using the internet in its appropriate marketing channel.
Building a strong foundation and presence on the internet will mean that you build your brand, it will open up the doors to customers and partnerships on a worldwide basis and lead the business to the path where it is generating revenue whether the owner is working or not.
One of the best and most effective things any small business can do is to start running and operating a blog as a part of the overall business strategy. This will include having the blog hosted on the company’s own servers (more on this in another post) and a long term plan regarding the posts that will be added in order to educated the world and build an online relationship with potential clients.
Another things that traditional businesses are not wary of is of the revenue that is generated annually from the sales of digital information products. The point here is that I am yet to come across anyh business which was not able to create a series of digital products (such as one I created for my own business here ) which can be sold over and over and over again.
To cater for the large need in the market place I ahev extended my standard consulting program to include the design and development of a full scale internet markey system, 1 month worth of four intensive 3 to 4 hour strategy sessions and then the continuation of driving traffic to the wesbite using tried and tested internet marketing strategies. We use these strategies to manage our portfolio of over 100 websites. If you like to know more, and have an interest in taking your business to the next level and connecting with people in your field the world over – please do get in touch.
To your continued success,
Stephen C Campbell
One of the things which I feel disadvantaged about is the fact that I grew up in England where there is not a great emphasis on learning to speak another language. Why ? well because everywhere you go you are likely to find someone who speaks English. I have always been interested in learning a new language and found out how much you can break down barriers going to different countries and conversing with the locals in their mother tongue and breaking down barriers.
I feel language (whether you learn to speak spanish or learn to speak japanese) is a key part of people’s cultures and certain things can only be grasped by putting things on the playing field of the language. I have been fortunate to have worked in a global organisation and now I can get by in Spanish and Japanese so for me this is wonderful and I have made some great friendships because I put the time into learning those languages.
If you want to learn a new language I suggest you start today, get into the mind of another person’s culture and see how much delight there is when you can go to another country and get in with the locals. On top of that knowing another language may be used as a great business tool and can help you further your career. This is a digression from my usual posts but I feel strongly about this and recommend you go check out this remarkable resource me and my team put together at http://www.learnalanguage101.com/
To your success and continued progression.
I’ve made a post on Hub Pages giving some tips on how to use a blog to build your brand online. Essentially I have condensed hours and hours of consulting time down into a short article from which you can glean from and build on the content. Blogs are being used as serious Business Building and Brand Building tools and the sooner businesses and in particular small business start using blog as part of their overall business strategy the quicker they will build their online presence and see an improvement in their revenues.
Go check out the post here Using Your Blog To Build Your Business.
As always, let me know what you think and if I can help you out in any way.
To your success,
Stephen C Campbell
The businesses which set themselves apart from the rest are the ones which constantly innovate and implement creative sales and marketing strategies in order to ensure that the company’s product and services get to the end user based upon the actual profile of the end user customer. The company’s which generate the most revenue are the ones which define their marketing channels and also carefully define the profile of their end users. In order to do this company’s constantly update their business strategy and tweak their sales and marketing strategy so that the constantly changing marketplace does not leave them moving in the wrong direction.
Where can the work from home business person go to improve their sales and marketing and business strategy skills ? Well, the internet is the place to turn to there are some great resources out there and the business person should certainly set aside time to develop their business skills. Look at this as a professional sport and strive to be the best as you can and follow proven strategies and have your marketing channels defined along with you market segmentation and provide the best service as possible to your end use customer.
Stephen C Campbell
All businesses need a fresh supply of new prospects on an ongoing basis which hopefully in time will turn into customers and lead to increased revenue generation. In order for this to happen businesses need to constanly execute their marketing strategies which has previously been designed to target their ideal clients. There are of course various ways to find and keep new customers, however in the wired world in which we live, there is no better way of finding new customers that using the internet.
Buyers turn to the internet to look for information on a wide range of topics, in the normal buying process initial online searches turn into purchases. When companies build an emailing list they then are able to contact their customers with latest offers and details of some of the changes and directions of their business.
If you are starting or building your business then I seriously suggest that you look at using the internet as a major part of your go to market strategy and look to build an email list today. There is a free resource which I have come across which I am using to increase the size of my list – I urge you to take a list as the amount of business that is passing through the internet is only set to increase !
You do realise the fact that Microsoft has put in a bid for Yahoo only serves to underline the fact that the internet will continue to pay a major part in future business transactions. To being building your list online now go take a look at http://www.stephenccampbell.com/recommends/freeleads/.
To your Business Building success,
Stephen C Campbell
An essential element of public speaking that should always be considered is knowing how to make a bond with your audience. Public speaking skills like this is one effective way to establish connection that can makes you a great public speaker. In order to establish a connection, you must have a public speaking skills like understanding their situation.
For instance, as part of your public-speaking skills, you can establish questions on what are the reasons why they want to hear your speech or, in the downside, why they don’t. You can categorize your bonding strategies with your audience by age, gender, race,etc. And thus, it is essential that you are able to ask why the group is coming together You have to strive for this because this is one of the great avenue on mastering public speaking.
When you are to do public speaking, sometimes you need to give some instructions to your listeners as part of audience participation. However, such an intent can not be attained if you do not have a bonding with them. This is one of public-speaking techniques that some speakers do not give importance and that is the reason why they commonly fail to deliver a great speech.
Stephen C Campbell