Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation.

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In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer.

With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations.

One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees.

Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones.

If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as …

  • Developing Marketing Channels
  • Ideal Client Profiles
  • Understanding the Contribution Margins with Distributors
  • Developing New Marketing Categories …

… help towards the overall development of the business ?

Always interested in knowing what you think – make a comment or hit the contact tab above.

-Stephen C Campbell

 

 

mobile marketing trends

When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger

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consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today’s modern, young consumers.

Mobile marketing that involves sending out promotional vouchers has been proven to be  much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product.

The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis.

Pepsi was among  several  big name brands who partook in the annual Mobile Marketing Forum held in  Berlin, Germany on September 9th.  Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world’s largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power.

Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers.