When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there. [display_podcast] Having a plan will make it so that you Continue Reading…
Author: Stephen C Campbell
corporate marketing consultants
For you reading this post and familiar with my writings, you will know that this topic of the use of external marketing, business strategy consultants is one that is dear to my heart. With the current state of the economy and no immediate signs of an impending upturn, corporations are having to slash budgets and Continue Reading…
multichannel marketing metrics
Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you. [display_podcast] First, there are the more traditional print marketing strategies, such as direct mailings inserts in various papers magazines catalog ads Next, you can do email Continue Reading…
multi channel marketing strategy
In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of [display_podcast] Multi Channel Marketing which is being expected and demanded by the end user customer more and more these days. So – why Multi Channel Marketing ? It has been shown that many people Continue Reading…
social media marketing and facebook
At the end of the day, your goal for all social media projects should be to earn some type of return. Now, this return might not be immediate; and it may even take months or even a year to realize. But with that said, your goal should still be a return. [display_podcast] This is a Continue Reading…
social media marketing linkedin
Taken from my latest product on how to make money on the internet, I cover several social media marketing [display_podcast] strategies, one of which is making use of LinkedIn. Here is the tactic in full, if you wish to get more details on the internet marketing training program then follow the link. If you’re not Continue Reading…
internet marketing consulting
It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis [display_podcast] there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user Continue Reading…
internet marketing training programs
Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct [display_podcast] position in terms of the overall business strategy development activities that will determine where the company is going. The question is, where is the internet to be placed in terms of the development Continue Reading…
marketing strategy consulting
We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as [display_podcast] companies look to get into new Continue Reading…
distribution channels in marketing
During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :- Product Price Promotion Place … now when we talk about Continue Reading…