I was reading an interesting article the other day about the Billions, yes Billions of dollars that GE as a company adds to its bottom line in additional revenue because of the power of the GE brand. The question I ask myself, consulting clients and seminar attendees is – how much does your brand allow Continue Reading…
Author: Stephen C Campbell
how to promote your business
[st_row][st_column][st_text id_wrapper=”text_fbe1878ae5b90fa6e126002dea97e23d” ]This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not Continue Reading…
using the internet for marketing
The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? … [display_podcast] … My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a Continue Reading…
business consulting in china
As I was discussing during my radio program a few weeks ago, China is now officially the world’s second largest economy … [display_podcast] … overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Continue Reading…
mobile marketing summary
Mobile marketing is soon going to blow other marketing methods out of the water, and it’s time to get in on the … [display_podcast] … ground floor of this incredibly hot opportunity. Right now, VERY few marketers are using this method, so it’s the perfect time to get started. With very little competition, the market Continue Reading…
power of mobile marketing
Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails, and you can reach people in just minutes! [display_podcast] Because people carry their phones with them everywhere they go, your messages can be in their hands in just moments. You won’t have to Continue Reading…
channel marketing strategy
Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be Continue Reading…
mobile marketing traffic
Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly. [display_podcast] As I mentioned earlier, it’s a bad idea Continue Reading…
mobile marketing profits
You can market almost anything with mobile marketing. It’s ideal to promote local businesses, but you can also promote your own [display_podcast] online products, membership websites, and much more. Here are some ideas: Create your own information product Set up a membership site and charge a monthly fee Promote CPA offers and generate leads for Continue Reading…
smtp and mobile marketing
SMTP messaging is typically free, while SMS messaging is not. You may be wondering which you should use, or if you should use both. I suggest using both. SMTP messaging is a little more powerful than text messaging, because it’s … [display_podcast] … not subject to the same limits, but you have to be very Continue Reading…