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Author: Stephen C Campbell
business to business branding seminar
The visual and audio summary of the Business To Business Marketing and Branding seminar and consulting process that I follow may be viewed/listened to in the video below for those who prefer to take in information from an audio and visual perspective :- [display_podcast] For a quick rundown of the sections that we will go Continue Reading…
business to business internet marketing
The topic of the relevance of the use of internet marketing for business to business sales is one that often gets posed by those marketing decision makers who get presented with options for spending money on things such as :- Search engine marketing Social media marketing Content generation Podcasting Video marketing … and other internet Continue Reading…
qr codes marketing mistakes
Common mistakes business owners make when using QR Codes and how to avoid them QR Codes are two-dimensional codes that connect mobile users to your online presence and can be a powerful marketing strategy. However since it is a new trend, there often costly mistakes that business owners make that can be avoided. This article Continue Reading…
how to use qr codes for your business
If QR Codes are going to gain more acceptance with consumers, small business owners need to create fun and exciting QR Code marketing campaigns. Here are some tips to help you create a more entertaining campaign. 1. Create a treasure hunt campaign. This works when you have a certain time frame for a marketing campaign. Continue Reading…
market segmentation on the internet
Continuous business and marketing strategy development During a business networking event, I had an interesting conversation with a fellow consultant and colleague relating to business and marketing strategy development and the conversation, for a while became centred around the internet, the online world and that of digital business development. It was then that I started Continue Reading…
social media internet channel marketing
Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more. The point is that many executives Continue Reading…
business to business branding
Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason Continue Reading…
oem business development
OEM marketing and business development is where I spend a few years managing clients within Europe, the United States and the Far East. It is an exciting part of business to be involved in as so many people are unware of the fact that when they are driving a car or using a computer – Continue Reading…
branding positioning marketing
The brand positioning that a company – no matter what the size, that is if the company happens to be a solopreneur home based business small and medium enterprise all the way up to the corporates … will have an effect and bearing on how clients view the company when compared to similar organizations who Continue Reading…