Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’. The fact is that making the desired end user Continue Reading…
Category: Business Consulting
sales and marketing strategies
When we look at the makeup of corporations, we can readily identify the different functions that makeup the organisation. Some of the more common functions are :- Research And Development Sales Marketing Human Resource Management Finance Manufacturing Logistics Facilties .. and we could go on adding to the list. Now if we are to ask Continue Reading…
innovation in business management
Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training Continue Reading…
social media marketing strategies
As this was written years ago I was in the middle of preparing material to deliver corporate business strategy training and was preparing to cover social media marketing strategies as social media marketing strategy for business is very topical these days and becoming more of an important marketing channel for companies both large and small Continue Reading…
top ten business books
As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including … Technology Frequently Manufactured Consumer Goods Beauty Health and Wellness … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations Continue Reading…
small business marketing ideas
I tend to give a lecture or short talk to business owners once a month, in addition to this in my consulting work I am frequently astonished at the lack of discipline that businesses have when it comes to developing and implementing ongoing marketing strategies. [display_podcast] Given that marketing [and the resultant sales] are the Continue Reading…
distribution channel management
Companies all over the world deliver products and/or services to end user clients – these customers by definition are located at the end of a marketing [distribution] channel. [display_podcast] Whilst Small and Medium Enterprises and Large Corporates by definition will be using some form of distribution channel through which to deliver their products, services and Continue Reading…
Sales Process Management – interview with Andrew Sparks
In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview [display_podcast] with local business owners in addition to a private Strategy Consultation with myself. With that said, here is an example on the type of [Advertorial] interview that you can expect from myself. Here I am Continue Reading…
Business Sales Marketing And The Internet
The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners. [display_podcast] It must be stated time and time again that it is the Sales and Marketing that is the heart Continue Reading…
Some Business Marketing Strategy Consulting Thoughts
Business is at the centre and heart and centre of life in most of the developed world and some people view starting and promoting a successful business as an extension of themselves and; as a vehicle where they can go on and make a positive influence and difference in the world at large. [display_podcast] When Continue Reading…