I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.
The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].
As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …
View the internet as a Marketing Channel
If your message is not clear
If you have not defined your key Marketing Segments
If you have not identified the most appropriate Channels To Market
If you have not taken the time to define the Profile of your Ideal Client.
… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.
Any comments, let me know, if you need any consulting – get in touch.
If you are in the Bristol region of the UK and are looking to get some ground in the area of Business Marketing and the use of the Internet – you may well be interested in attending my latest workshop. We will be spending half a day going over the fundamentals of Business Marketing and the use of the Internet. The price is ridiculously low – and cannot be the reason why you would not choose to attend.
Whether you are running your own business or not – you should be thinking about your personal Brand and Message, making use of the Internet is the The perfect way to get that message out to who you wish to know about what it is that you have to offer. So please – join us on the 24th Oct.
“Are you confused when it comes to understanding how the internet can be used in both your personal and professional life ?
Are you afraid of being left behind when it comes to the use of the internet and the new technologies such as :-
Social Networking ?
In association with Ujima Radio – Stephen C Campbell will be holding a half day workshop on :-
Sat 24th Oct from 10:00 – 14:00
… teaching the fundamentals of Business Marketing & how to get started making use of the internet.
To learn more go to BristolBusinessSeminars.com and reserve your place – now.
Here is a brief Business Testimonial from one of my most favourite clients Lisa P who is a massage therapist – As well as devising key …
… Business Strategies, at times I act as more of a Mindset and Self Development consultant as at times, this is the key area that clients find themselves having to focus on.
Highly motivated and inspiring coach, helped me and guided me throughout the whole process with patience and caring. The coaching has helped me turn my life around – and get me out of the “I can’t because mentality …” I have overcome fears and I am not afraid to fail. There is no such thing as failure – just feedback. [who taught us about failure anyway – they got it so wrong].
A big thank you to Stephen C Campbell for giving me the tools to get myself free.
Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking marketing, strategic view when it comes to thinking about and dealing with ones products and services.
One of the best things to do is to continually ask the question ‘who is my product and services for’ yes, that is who, in the singular. Although we do sell to groups of people and organisations, at the end of the day it is individuals that make purchasing decisions. Refining our business marketing message so that we are targetting our products and service for someone will enable us to meet the needs of the end user and; ultimately sell more.
This in line with core marketing strategies when considered will serve to assist take your business to the next level. As I continue to work with SMEs – the challenge is to get them to focus outwards and of course to get them to embrace the richness that the internet has to offer when considering it as a Marketing Channel.
More on this in another post, let me know if you have any comments or if there is indeed anything I can do for you to assist taking your business forward.