Hi, Yes it is true, I am now officially an Amazon author with my first product recently listed on their site. See http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA for further details. The product is a no-frills, and straight-to-the-point marketing book. This short, 24-hour get-up-and-go product. It is designed to help you start making money on-line and using other methods. Practical marketing Continue Reading…
Tag: marketing strategy
Internet Presence Should Be Part Of Company’s Overall Business Strategy
More and more I am incorporating the use of the internet as key component of the business strategies of the companies I do consulting work for. The point that I work to get across to clients is that they should be using their internet presence to act as equity for their business. What do I Continue Reading…
Thinking Like A Business Strategist
What are some of the things which seperate business owners from self employed individuals who leave their corporate careers and end up working twice the amount of hours for sometimes less pay. Part of the answer is that they end up working in a job rather than building a company. My business consultancy now has Continue Reading…
Making Your Business Survive In The Marketplace
When considering your product or service it is imperative to consider your survival or preferably dominance in the marketplace as relating to making a profit. Part of the overall process is to gather information or make intense research prior to starting their investment in a particular niche of the market. This research should be based on Continue Reading…
Business Testimonial – Music Composition
I worked with Scott and Caspar a couple of years ago, they run April Media [http://www.AprilMedia.co.uk] … [display_podcast] … Music which is a Specialist audio branding and music composition agency based in London. Being a business already in operation with existing clients, I worked to look over their existing Business Marketing Strategy plans.
Ideal Client Profile : Essential Part Of Your Marketing Strategy
Based on your definition of your strategies for ….. Channel Marketing Branding Marketing Segmentation Category Marketing ..(see other posts for clarifation of the above if you need to) you should be able to develop an ideal client profile. Your Ideal Client Profile will tell you the type of person who is most likely to buy from Continue Reading…
Branding : Essential Part Of Your Marketing Strategy
What does your company mean or stand for ? when I ask this question – I don’t mean to you, I mean what does it mean to your current and future or potential customers. The process of branding means that the spotlight is turned on us as the provider of the product or service whether Continue Reading…
Channel Marketing : Essential Part Of Your Marketing Strategy
Every product or service must pass through a Marketing Channel in order to reach the end user. Most successful businesses today use multiple channels through which to reach their target market and your business should be the same. Examples of marketing channels are the Retail Store, Networking Events, Distribution Warehouses, Shopping Malls, Telephone, Mail and Continue Reading…
Market Segmentation : Essential Component Of Your Marketing Strategy
During a Business Consultation where I normally spend time working on client’s Marketing Strategy I spend time [display_podcast] instructing and coaching clients on Niche Marketing or Market Segmentation. Unfortunately many small businesses and solo preneurs fail to spend time to work on the Market Segmentation strategy which should form a part of their overall marketing Continue Reading…
Components Of A Marketing Strategy
To setup and run your business and achieve success it is imperative that the business, no matter what business it is – whether you are a Makeup Artists, Painter & Decorator or Interior Designer; your business must be structured around a flexible marketing strategy plan. You Following the steps below will provide a platform on Continue Reading…