It is safe to say that the majority of the existing strategies that have been developed for small businesses (SMEs) as well as some of the larger corporations were originally developed before rise and rise of the internet in our personal and professional lives.

Now we have to deal with Search Engine Optimization, Social Media Marketing, Mobile Optimized Websites as well as the widespread use of Mobile Apps. The point being that to be successful, long standing business strategies need to be modified accordingly or said another way, the online strategies that are developed need to be done so by incorporating more traditional [offline] strategies into every activity that takes place on the internet.

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We like to stress the point that it is not about ranking a video on YouTube, or even ranking a website in Google, or about how many tweets that are put out. This is how we differentiate our services to clients when it comes to working with them to develop their go to market online strategies. It all starts by understanding their core business strategies, i.e. their :-

  • Channel Marketing Strategies
  • Branding Activities
  • Distribution Channels
  • Market Segmentation
  • Category Marketing Choices
  • Lifetime Client Value
  • Unique Value Proposition

… and the list can go on and on, the point is that using the internet does not mean that these core business fundamentals change. This is why we caution businesses that even if they do not work with us, they need to vet carefully who they work with.

The person or company who is the best technically may not be the best at making sure that your business’ marketing strategy is appropriately conveyed via online internet activities in relation to your business.

So in conclusion : your business’ strategy may well need to be modified accordingly to ensure that the internet is incorporated, you as the business owner do not need to know everything about how this is done but you need to make sure that whoever you use understands marketing fundamentals as well as the ins and outs of how to incorporate the internet in the go to market strategies of any corporation.

This is our specialty which we look to continue to develop, any question, comments or thoughts, feel free to get in touch.

To your business success,

-Stephen C Campbell

london internet marketing

When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis.

Now – we do know that many businesses have readily understood how critical it is to make full use of the internet as a marketing channel which has lead to the demand for london internet marketing consultants.

Business owners who are looking for products and services turn to the internet in order to make their initial assessments, on the other hand corporates, small businesses and work from home organisations are doing all that they can in order to deliver their message via the internet to their chosen target market.

With all that has been said, it is unfortunate that for some and internet marketing strategy is not much more that having a pretty looking website, this is where making sure that making full use of the skills and competencies of a professional who can demonstrate their expertise in using the internet as a marketing channel comes into play.

As well as developing coherent go to marketing business strategies, we are able to integrate the internet and all of its components into your :-

  • Branding message
  • Marketing channel strategy
  • Category marketing options
  • Pricing
  • Ideal client profiling
  • Distribution channels

… and all of other possible components needed to develop an ongoing marketing strategy.

As you read this post, consider your need of some of the services that we are able to bring to your business in terms of kick starting your day to day activities through the development of your internet marketing based business marketing strategy.

As always, any thoughts or comments ? Get in touch.

-Stephen C Campbell

Hi,

Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing.

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Key points :-

  • Focus on Category Marketing
  • Take time to carefully determine which specific category your product or service fits into
  • The category of the market that you occupy will determine how you reach your end user

Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer.

That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based upon my experience in working in over 20 countries throughout Europe, the U.S. and the Far East and working with my small business clients – I’ve put together a short report covering, Branding, Category Marketing, Niche Marketing and more. It is a part of the business man’s encyclopaedia and you can a free copy at http://www.businessmansencyclopaedia.com/

Stephen C Campbell

PS : let me know what you think

Based on your definition of your strategies for …..

..(see other posts for clarifation of the above if you need to) you should be able to develop an ideal client profile.

Your Ideal Client Profile will tell you the type of person who is most likely to buy from you and with whom you are able to develop a long term relationship. The client profile will show which segment(s) of the market your client falls into along with the category of product that they prefer to purchase from you. Along with this you will understand through which marketing channel they prefer to purchase through from you.

For more informtion on business and marketing strategies visit :- http://www.businessmansencyclopaedia.com/ right now before you move onto something else.

Stephen C Campbell

When I start a Business Consultation session I introduce my clients (or refresh their minds) to Category Marketing. Unfortunately most small business and home business do not stop to take time up front to work on Business Planning and laying a solid foundation on which to base their businesses. Failure to do this invariably leads to problems and complications further on down the road.  So what is this category marketing about ?

You as the business owner should take time to sit down and plan out which category of the market your product or service fits into. What is meant by this ? consider the manufacturer’s of cars – when they are planning to produce a new car they determine the category of car which will be produced at the design stage. That is to say, the car could be a Mini Car, a Sports Utility Vehicle, a Multu Purpose Vehicle, a Sports Car, a Soft Top convertible and so the list can goes on. A car is not just a car – the master category of car (your product or service) can and must be split up to provide a solid foundation from which to launch your business.

To define the category for your business, take a blank piece of paper, consider the example of the cars and try to come up with at least five different categories in which your product or service can be placed. You may be a plumber but where does your area of speciality lie ? bathroom, kitchens, central heating ? Let’s take the example of a motor mechanic -when building your business it may well serve you to determine where your speciality lies – do you work on brakes, fuel injection, exhausts, bodywork and the list could go on.

It is hoped that this brief post will serve as  a catalyst to get you to move toward thinking like a business stategist as you work on the foundation of your business.

For more tools and techniques related to developing your business see http://www.businessmansencyclopaedia.com/

Stephen C Campbell

To setup and run your business and achieve success it is imperative that the business, no matter what business it is – whether you are a Makeup Artists, Painter & Decorator or Interior Designer; your business must be structured around a flexible marketing strategy plan. You Following the steps below will provide a platform on which to build your business.

I have found that out of the many things one can focus on when determing the company’s marketing strategy is pay to focus on the following four areas :-

  • Category Marketing
  • Market Segmentation
  • Ideal Client Profile
  • Channel Marketing

When working on your business focussing in on these key points will serve you will to take your business results to the next level. To learn more about business and strategy visit http://www.businessmansencyclopaedia.com/

Stephen C Campbell

At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as compelling value propositions, branding and category marketing all have a bearing on the final strategy decisions.

The companies which define their target customers the best and deliver their products and services to them via the most appropriate marketing channels are the companies which end up having the most success.

Today’s companies with its diverse workforce find themselves in potentially advantageous positions that is, if they harness the marketing capability advantages of the the workforce. Individuals from a particular dimension of Diversity with the relevant marketing expertise may well find themselves in the best placed position to interpret research data, conduct focus groups and talk to end user customer who are like themselves. The challenge is for the organizations is to allow the talent which exists within the various segments of the workforce to bubble up to the surface through recognition and appropriate promotions to be in the positions where they can make relevant decisions as to devising and executing company strategies and tactics.

More on this later.

Stephen C Campbell