Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct

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position in terms of the overall business strategy development activities that will determine where the company is going.

The question is, where is the internet to be placed in terms of the development of the corporations marketing strategy and the answer is as a marketing channel.

Channel marketing is a component of the ever popular marketing mix, more commonly known as the 4 P’s and comes under the Promotion and Place P’s :-

  1. Promotion is for getting the message out to the world at large
  2. Place is for the channel where the user purchases the product and/or service

For the small business owner and work from home entrepreneur – I have developed the Internet And Direct Marketing blueprint which is an internet marketing training course designed to give the internet marketing entrepreneur the tools to market their product making full use of the internet.

As for the corporates – they should look at the internet in two ways :-

  • As a marketing channel to promote the products and services of the organisation
  • As a distribution channel from which the end user customer will end up consuming the products/services as developed by the organisation

If you are reading this as a result of you wanting to gain some expertise in making use of the internet as a marketing channel, check out the internet and direct marketing blueprint.

Any thoughts, comments ? get in touch and let me know.

To your Internet Channel Marketing success,

-Stephen C Campbell


marketing strategy consulting

We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as

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companies look to get into new market and to improve their offerings to the marketplace. With all of the variable that take place with running a business most agree that it is the Sales and Marketing function that is probably the most important part of the operation of the business unit in question. There are an abundance of examples that we can see in the business world where – the best product has not dominated the market place or; where the product and/or service that everyone acknowledges is not the market leader rises to command maximum market share.

In getting an organisation to deliver excellence when it comes to getting their message out to the world at large we are seeing an increasing trend where where marketing strategy consulting [the service I provide] is being employed more and more. Part of the benefit of using external consultants is that they do not have the baggage or history and political connection with the organisation they are working with. And as a consequence are able to look at the data objectively, develop the right strategy and put in the relevant execution steps.

Is the organisation that you are working in stuck ? or stagnant ? are your management team doing the same thing this year that was being done last year ? Is is time for some external marketing strategy consulting to get your business unit kick started ? Whatever the case, you are encourage to approach your markets as if you are going into it anew – by that I mean considering the questions :-

  • Are we targetting the right customers
  • Are we using the correct communication channels
  • Are we using the most appropriate marketing channels to deliver the product/service
  • Do we know what our end user clients think about us [have we asked]
  • Is the internet being fully utilised as a marketing channel ?

These are some of the key questions that get buried, and lost in the day to day activities or any organisation and why using an external business strategy consultant may well be the thing that you should be strongly considering employing in your business.

Let me know if you have any comments.

-Stephen C Campbell

During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :-

  • Product
  • Price
  • Promotion
  • Place

… now when we talk about distribution channels in marketing, this topic falls under that P of Place. That is to say, where will the end user customer actually end up purchasing the product and/or service that is produced by the company in question.

If you consider a company like coca cola and how you can go almost anywhere in the world and purchase this soft drink, you can begin to get an idea of how important channels of distribution in marketing are for businesses of all sizes. Of course none of us ever purchase Coca Cola from the company itself – instead we purchase from a retailer who would have in turn purchased from one of many possible distribution channels. There can be many intermediaries in the supply chain which of course all adds to the final price paid by the end user.

In my consulting and training work – this topic of distribution channel management is continuing to be an ever important one. How is your company doing in terms of actively managing your distribution partners ?

  • Are you working in partnership ?
  • Do you know their margins ?
  • Do you know their fixed costs ?
  • Do you know how much your products are contributing to their fixed costs ??

As the price that the end user pays for a product continues to be tied to the costs incurred in getting that product to the end user, training and consulting requirements on this subject matter will rise and those companies that make the incremental necessary changes in this respect will be those that take more market share and ultimately be the ones that excel.

As always, any thoughts, comments or consulting requirements ? don’t hesitate to get in touch.

-Stephen C Campbell

london internet marketing

When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis.

Now – we do know that many businesses have readily understood how critical it is to make full use of the internet as a marketing channel which has lead to the demand for london internet marketing consultants.

Business owners who are looking for products and services turn to the internet in order to make their initial assessments, on the other hand corporates, small businesses and work from home organisations are doing all that they can in order to deliver their message via the internet to their chosen target market.

With all that has been said, it is unfortunate that for some and internet marketing strategy is not much more that having a pretty looking website, this is where making sure that making full use of the skills and competencies of a professional who can demonstrate their expertise in using the internet as a marketing channel comes into play.

As well as developing coherent go to marketing business strategies, we are able to integrate the internet and all of its components into your :-

  • Branding message
  • Marketing channel strategy
  • Category marketing options
  • Pricing
  • Ideal client profiling
  • Distribution channels

… and all of other possible components needed to develop an ongoing marketing strategy.

As you read this post, consider your need of some of the services that we are able to bring to your business in terms of kick starting your day to day activities through the development of your internet marketing based business marketing strategy.

As always, any thoughts or comments ? Get in touch.

-Stephen C Campbell